Minified and Critical css Created Automatically
Hoptimizer contains theme settings for speed, such as automated minification of the main CSS file for ultra fast loading. It also automatically generates a ‘critical CSS’ stylesheet, which loads the contents of a user’s viewport almost immediately.
This crucial CSS creates the appearance of rapid engagement with your site, with no waiting – a significant conversion milestone for eCommerce organisations.
Incredible Speed Scores
Shoptimizer receives a flawless performance score in Google’s Lighthouse audit, with a first meaningful paint time of under 630 ms! Our ultimate goal is to make Shoptimizer the most optimised theme available, so we will be aiming for perfect scores in all areas in future versions.
Complete an Order Quicker
We provide a theme option that centres just on the payment information form, eliminating the header, footer, and sidebars. We’ve included the ability to add trust badges and a testimonial to this checkout process to reassure customers and increase conversions by removing any potential distractions.
Request a Call Back Feature
An intriguing case study we came across while investigating eCommerce conversions involved a website that switched from a phone number to a “Call me back” feature and saw a significant increase in purchases. We’ve built this capability into Shoptimizer because it’s crucial for businesses that sell expensive but complicated items, for which buyers may want additional information before making a purchase.
Additional Product Information
Sixty-four percent of consumers start calculating shipping costs on the product page, and 61 percent of consumers have abandoned orders in the previous three months due to the high prices. Based on their findings, Baymard recommends putting this type of important information directly below the “Buy Now” button for the product.
Sticky Product Details on Scroll
A sticky bar that follows the user as they scroll helps increase conversions on single product pages with a lot of material by keeping the product’s thumbnail, title, price, and add to cart button visible at all times.
Use Trust Badges at Crucial Stages
At this point, especially for a first-time customer, the buyer needs to feel confident in their purchase. Research shows that 18% of users have abandoned a checkout flow during the past three months due to security concerns. You can easily add your integrated trust badges to the bottom of the cart and checkout pages with the help of Shoptimizer.