Give – Google Analytics Donation Tracking
The success of your contribution campaign can be measured with the help of Google Analytics’ Enhanced E-commerce features, thanks to the Google Analytics contribution Tracking plugin. Keep tabs on how users interact with contribution forms throughout their time on the site. This includes tracking when users begin the donation process, when they finish a donation, when administrators issue refunds, and other actions.
HIGHLIGHTS
- Donations can be monitored through Google Analytics.
- A Website With a Lightweight Codebase Will Not Be Slow
- Simple, Hassle-free, and Quick Setup
- Simple Examinations with Provided Samples
- Compatible with Your Already Existing General Ledger Implementation
- Keep an eye on the rates of donor conversion.
DONATION TRACKING WITH GOOGLE ANALYTICS’ ENHANCED ECOMMERCE
The Donation Tracking feature of Google Analytics allows you to understand how people who visit your website contribute without having to resort to guesswork.
Google Analytics comes equipped with a free version of an enhanced eCommerce monitoring system. When it is turned on, it will record a wealth of information about your contribution transactions. This information will include the transaction amount, traffic sources, most popular donation forms, and the number of visits a donor made before giving.
“But wait, are you saying that we don’t sell products?” It’s all good! Transactions are still carried out because there is ongoing monetary exchange. This indicates that you can use analytics to learn where your donors originate from and how they transitioned from website visitors to donors during their time on your website.
UNLOCK POWERFUL REPORTING FEATURES
This integration not only provides you with improved transaction data within Google Analytics, but it also gives you access to a world of useful reports, including the following:
- Most valuable traffic sources
- Most popular donation forms
- The number of visits made before a user donates
- Which donations are refunded most
- Which donation forms have the highest conversions
You can get a comprehensive view of how well your contribution form is performing by navigating to the Monetization tab in Google Analytics 4.
ADDITIONAL PLUGIN FEATURES
- Easy zero-hassle setup.
- Track conversion rates.
- Track donation form impressions.
- Customize tracking values.
- Track test donations.
- Lightweight codebase won’t slow your site.
- Built to work with your existing GA implementation.
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