Easy Digital Downloads MailChimp 3.0.16

Easy Digital Downloads MailChimp

Mailchimp is fantastic. It’s so wonderful that we utilise it for all of our own email marketing and automation needs—it really is that good. It is one of the most crucial services we use to manage and build our company, and we cannot suggest it highly enough to others how much we value it.

Subscribe customers to your lists

You will be able to expand your user base and keep them engaged with the help of this robust extension by making use of all of the functionalities that Mailchimp offers. In the first place, you have the ability to immediately add clients to particular mailing lists and groups based on the product(s) that they have purchased. In addition, throughout the checkout process, your consumers have the option of clicking a box and voluntarily adding themselves to a list.

Detailed eCommerce reporting

This extension gives you access to the eCommerce reporting and automation capabilities that are contained within your Mailchimp account, in addition to providing full support for the eCommerce tracking that Mailchimp offers. You will be able to determine which campaigns in MailChimp are leading to a greater number of sales and which goods are responsible for a greater number of subscribers.

Segment your lists in so many ways

You will be able to generate segments and groups for use in subsequent email marketing campaigns by making use of the eCommerce data that is transmitted to you by Easy Digital Downloads. For instance, you could set up automatic follow-up efforts to upsell your premium items to just the subscribers who have already purchased your basic or free downloads. These campaigns would target only those individuals. Alternately, you might distribute surveys to members who have only purchased particular goods. Alternately, you might devise one-time marketing campaigns that you would then send to all of the consumers who had already purchased your older product in order to inform them about your new offering. The opportunities are truly limitless!

Control your subscription process

You have the greatest understanding of both your company and your customers. This plugin gives you the ability to decide how and when clients are added to your mailing list, as well as determine whether or not they receive an email requesting a “double opt-in.” This email provides them with the option to confirm their intention to join your list and assists you in ensuring that you are only delivering your campaigns to those who are interested in receiving more information from you.

Send purchase receipts through Mailchimp

Easy Digital Downloads will immediately and without the need for further extensions deliver completely customisable purchase receipts to consumers when a transaction has been made. However, there are a few capabilities provided by Mailchimp that might make it advantageous to rely on their service for the delivery of these essential emails. Mailchimp offers these advantages. These are the following:

• Improved deliverability. Deliverability of emails sent using MailChimp is superior than that of any other service. It is a good idea to rely on MailChimp to handle your email communications if you are sending a significant number of emails or if you are experiencing problems with the deliverability of your messages.
• Use Mailchimp email templates. Mailchimp provides users with email templates that are both aesthetically pleasing and simple to modify. This integration makes it easy for you to customise the appearance of your purchase receipts to match the appearance of the other emails that you send to your subscribers.
• A/B testing. Any email campaign that you run with Mailchimp can be configured such that numerous different versions are sent out, and the results of each version can be compared to one another so that you can determine which version is more successful. You will be able to conduct experiments with the help of this extension to determine the best way to optimise the emails that include your purchase receipts.

Mailchimp is a very sophisticated solution that possesses a great deal more functionality than we have been able to cover in this article. Go to this page and look it over for yourself if you want to find out more about the services offered by MailChimp.